Beauty and Fashion Dubai

Hello Everyone 🙂

Few days back, I attended the 10th Anniversary event for the chic, contemporary fashion brand Bebe at the Dubai Mall.

The brand showcased it gorgeous Holiday Collection along side Fashion Show, Live DJ, sparkling cocktails, canapes, festive decor, gifts with every purchase, and last but not the least, contest for in-store customers,where few lucky customers walked away with Shopping vouchers worth AED 500.

UAE’s well-know personality, Ms. Shereen Mitwalli, hosted the show and shared with us more info on the brand and Bebe stores in the UAE.

Bebe has a total of 10 stand-alone stores in the UAE. Its first boutique launch took place in the UAE in Burjuman Center in October 2006.

Bebe’s Holiday Collection includes a wide array of celebratory attire and playful party looks, designed for the special festive season.

“bebe sits in a very unique space in this market because of our selection of offerings. We would like to see women wear bebe from day to night; therefore our designed collections are geared towards women who have a multi-faceted lifestyle. We target women, who are confident, fashion forward, smart, sophisticated and independent – and the women in Middle East are able to relate to that. That’s our secret to success in this region.” –  says Shabnam Hashir, Regional Brand Manager of bebe Arabia.

Currently Bebe stores are located in The Dubai Mall, Burjuman Center, Deira City Center, Dubai Festival City, Abu Dhabi Marina Mall, Dubai Marina Mall, Mall of the Emirates, Mirdif City Center, World Trade Center, Al Ghurarir Center, Yas Mall Abu Dhabi and an outlet store in Meraas Outlet Village.

This year Bebe also launched its  e-commerce site www.bebearabia.com.

Online shoppers will now be able to shop with ease and confidence by clicking on the newly designed website, to discover all the new collections and iconic styles from the brand. With a variety of innovative features and special options, the site is destined to become a vibrant online destination for all the latest fashion.

About Bebe Holiday Collection 2016 

Embracing the spirit of the season, we headed to the hills to provide an upscale rustic backdrop for bebe’s holiday 2016 campaign. The setting feels like anywhere from Mammoth to the Pacific Northwest to Upstate New York. To truly capture the essence of the holidays, we created interior and outdoor environments that appear seasonal in a chic, understated way, with white candles in mercury glasses, white string lights, beautiful autumn floral arrangements and a tasteful Christmas tree.

To incorporate New Year’s Eve celebration elements, we also included an evening shoot with a playful, glamorous vibe true to bebe’s origins. The overall feel is definitely elevated and aspirational yet still accessible, a natural progression from fall 2016.

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