Agent Provocateur Spring Summer 2014 Campaign, Behind Closed Doors
Encapsulating the false utopian world that is synonymous with the suburban housewife of the 1950’s, globally renowned photographer Miles Aldridge’s brings to life the distorted reality of the Stepford Wife in the Agent Provocateur Spring Summer 2014 campaign.
The stark, idyllic household setting provides the perfect backdrop for the schizophrenic like nature of the collection which combines colour popping saturated hues, peekaboo lace, girly gingham, intricate embroidery and slinky knee high splits into one cohesive range. It is this juxtaposed perfection that keeps us all continuously wondering what goes on Behind Closed Doors in the dizzying world of the Spring Summer 2014 Agent Provocateur campaign girl.
Creative director Sarah Shotton describes the inspiration, “The campaign embodies my inspiration for the Spring Summer 2014, the pristine and glossy 1950’s housewife. I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection. It is a fantasy of silk and lace in the modern day world.”
Campaign Photographer Miles Aldridge said of the experience, “Shooting with Agent Provocateur was like a childhood drea come true where I drop by unannounced on a school friend to find his mother home hovering the kitchen in just her lingerie. These sensations from early adolescence run through all my work like the pink sugar writing inside a piece of well sucked Brighton rock, except the endless word in my rock is woman, woman, woman, woman, woman.”
