WELCOME TO THE AGE OF HAIR COLOUR…and “the definitive way” to keep it WOW!
Lats week I attended the event for Color WOW at the Dubai Mall, Fortnum and Mason, Dubai.
The event was attended by top notch media and socialites from the region.
Kevin Moss Color WOW Artistic Director and Giles Robinson, Global Director of Training & Education International Robinson introduced us to the award winning and innovative the range of hair-care products.
We were all quite impressed to watch the live hair styling demo during the event. After watching the 1 minute transformation cream do its wonder, we were all like “WOW!!”
Color WOW’s product range are sulphate free and a blessing for color-treated hair.
Color WOW consists of range of products from Sulphate free shampoo, conditioners to hair mousse, 1 minute styling cream, Speed Dry Blow Dry Spray, Color Wow Root Cover Up and Pop & Lock High Gloss Shellac.
You can read more about their products on www.colorwowhair.com
Read more below about the Brand
WELCOME TO THE AGE OF HAIR COLOUR…and “the definitive way” to keep it WOW!
Hair colour use is skyrocketing. It’s not just Baby Boomers desperate to disguise grey. Women are starting younger, colouring more often, experimenting with everything from subtle ombres to kaleidoscopic colours. Trending styles aren’t about precision cuts or molded shapes…they’re long, loose and understated. COLOUR is what makes the real hair statement: artful, playful, natural or all-out attention grabbing.
Fresh-out-of-the-salon-colour that looks paparazzi perfect is the gold standard. More than ever, in our Insta and selfie-obssessed culture, the challenge is to keep your colour “wow” every day, between salon appointments.
Enter Color WOW…a breakthrough range for colour-treated hair from renowned beauty innovator Gail Federici, acclaimed hairdresser John Frieda and the team of professional experts known for creating award-winning, iconic formulas to fix frizz and brighten blonde.
According to Federici, “With today’s colour-craving culture, there’s a new level of use and abuse, spawning a whole new set of problems that require fresh solutions. Which led us to re-think the whole hair colour experience…and challenge the status quo of same-old, same-old formulations.”
The result is COLOR WOW: heralded by Harper’s Bazaar as “the definitive range for colour-treated hair”. This game-changing line of prescriptive problem-solvers was engineered to address every issue associated with colour-treated hair….even the here-to-fore unresolved problem of dreaded roots.
Color WOW products are currently available from House of Fraser, Jetset, Marquee, Sisters Beauty Lounge, Hairworks and The Loft Fifth Avenue. For more information please visit www.colorwowhair.com
