The Matte Look with Rimmel
A new age of colour is dawning… It’s time for lips to go matte. Two years after the explosive launch of Apocalips Lip Lacquer, Rimmel is blasting lips into an exciting new epoch with spectacular Apocalips Matte Lip Velvet.
For the very first time, liquid lip colour goes MAD MATTE! The same earth-shattering, pure colour of Apocalips now comes in a splash of a mousse-like texture that quickly sets to a unique velvety matte finish with a flattering soft-focus effect. Lips couldn’t look more fashion-forward. Thanks to its state-of-the-art technology, the formula locks in pure colour pigments for a deeply saturated look and a long-lasting full coverage that stay brilliantly colour-true over time. The lush velvet finish comes courtesy of a clever mix of powders, whilst a blend of lightweight oils and plant-derived waxes creates a creamy texture and cushioning feel that feels oh-so comfortable for hours. The super-smooth colour makes for an easy and precise application – don’t just get matte, get even!
Rimmel’s sensational lip velvet comes in a powerful palette of five volcanic shades. Pack a punch with pink Atomic Rose #206; go berry dark with the plum hue of Meteoric Matte #307; be bold with zesty rich Orange-ology #405; make a statement with deep crimson Burning Lava #505; or go for a chic nude look with Apollo #602. Whichever fierce shade you opt for, your lustre-free lips will cause a commotion.
The phenomenal matte effect of Apocalips Matte Lip Velvet is matched by its edgy design. Taking its style direction from Apocalips Lip Lacquer, the graded black pack has a cool Kryptonite-like multi-faceted cap. To set it apart from the original, the bottle has an ultra-modern matte finish with bold matte silver graphics and is wrapped in a foil ring bearing the word ‘Matte’. It’s a make-up look to lust after.
Give your lips something epic to pout about; embrace the new matte trend with Apocalips Matte Lip Velvet. Get the London look.
FACT SHEET
RIMMEL APOCALIPS MATTE LIP VELVET
The shine is over. Colour enters a bold new era with the launch of Rimmel Apocalips Matte Lip Velvet, a long-lasting liquid matte lip colour with a smooth and even velvety finish that is up and beyond… Dare to take your lips into the future. Get the London look.
- The mousse-like texture quickly sets to a unique velvety matte finish with a soft-focus effect.
- The intensely rich, pure colour stays true over time.
- The soft, weightless, non-drying colour has a creamy texture and a cushioning feel; lips feel comfortable for hours.
- Enjoy an easy, smooth and precise application.
Shades: Atomic Rose #206
Meteoric Matte #307
Orange-ology #405
Burning Lava #505
Apollo #602
Give your nails some matte-itude with the New Velvet Matte Nail Collection from Rimmel
Say bye bye to high-shine, say hello to nails with real MATTE-ITUDE! Rimmel introduces new Velvet Matte, the ultimate velvety matte nail collection in the most luxurious opulent must-have shades of the season. Simply matte-nificent!
Who needs gloss? The most fashion-forward nails are rocking a fierce new finish: matte. Now, for the first time, you can get matte Rimmel nail colour with one bottle – no top coat needed. Watch the formula go from glossy in the bottle to a velvety matte finish on the nail. It’s matte magic. It couldn’t be easier to nail the new trend.
Oozing catwalk-cool, the collection’s five rich shades are seriously sumptuous. No matte-r which hue you choose, your fingers will be firmly on the fashion pulse. Indulge in sultry nail noir with slate grey Velvet Touch #013. Add a decadent touch of crimson with Sumptuous Red #014. Bring on the blues with the dark cobalt tones of Midnight Kiss #015. Give nails a seductive vamp look with Purple Opulence #016. And work modern Goth-chic with inky black Matte-itude #017.
This ultra-covetable matte nail colour has a suitably deluxe design. The contemporary glass bottle is embellished with sophisticated silver foil artwork that spells out ‘Velvet Matte’ in an über-elegant font. The pack is topped with a slanted black cap that is embossed with the distinctive Rimmel crown. You’ll want to get your hands on every bottle!
Gloss be gone – it’s time to make a matte nail statement! Join the velvet revolution with Rimmel Velvet Matte. Get the London look.
FACT SHEET
RIMMEL VELVET MATTE NAIL COLLECTION
Discover a new take and finish on nails. Rimmel introduces new Velvet Matte, the ultimate velvety matte nail collection in the most opulent must-have shades of the season. Who needs shine when you can have nails with real matte-itude?! Get the London look.
Shades: Velvet Touch #013
Sumptuous Red #014
Midnight Kiss #015
Purple Opulence #016
Matte-itude #017
