Rimmel Introduces IDOL EYES -The First Eye Collection By Kate Moss
Get ready to pull off an eyeconic eye-look! Kate Moss collaborates with makeup brand Rimmel London to introduce Idol Eyes, her first-ever trend-setting eye make-up collection. And it’s a gem!
For the first time ever, the queen of rock chic has taken inspiration from dazzling rocks to reveal her crown jewels of eye colour. Kate Moss comments: “My new Idol Eyes collection for Rimmel was inspired by my favourite gem stones and jewels. The intense, authentic shades of mascara, eye colour and liner are perfect for creating either a statement or more subtle eye-look. With a strong eye I prefer to go for a natural lip and cheek for a really modern look.” Kate brings her eye for style so that your own eyes are always in style! It’s everything you need to create Kate’s iconic eye-looks. Kate even brings her signature stylish touch to the packs which include a deluxe silver metallised mascara bottle – by adorning the entire collection with her signature, making it make-up to treasure.
Rock Kate’s Jewel Colours
This season’s most stylish lashes will be wearing glimmering jewel hues. Kate was personally involved in the design of four elegantly bold shades of Kate Mascara that look as intense as real gems. Choose from on-trend intensely deep bright sapphire blue (#005), rich noble amethyst plum (#006) and dark lush radiant emerald green (#007). There’s also the ultimate classic fierce jet black (#004), a carbon black and Rimmel’s blackest most intense mascara yet. What’s more, the mascara’s broken-heart shaped brush gives voluminous lift to enhance the dramatic lash-look.
Dare to complement lavish lashes with dazzling long-lasting eye colour that blends smoothly and illuminates eyes in just one quick easy stroke. With the Rimmel team, Kate has created four new shimmering shades of Shadow Sticks from Rose Gold (#100) for a subtle twist on the original gold shimmer, Deep Amethyst (#101) for a deep velvety purple hue, Electric Sapphire (#102) an intense regal blue and Pure Turquoise (#103) for an ocean green stare.
For the finishing touch, mimic Kate’s legendary eye-flick with the Gel Eye Liner by Kate, a special-edition glass jar of dark emerald green with jewel-like sparkle. Use the pro-brush to sweep on a precise line of the rich, waterproof colour.
Kate’s pulls of the ultimate eyeconic look in the print campaign thanks to the perfect mix of her exclusive shades. Wearing a combination of Rose Gold (#100) on the top and Deep Amethyst (#101) below the bottom lashes, the look is accentuated with her gel liner in Emerald Green (#005). The final touch is added with intensity of Kate Mascara in Eye Rock Sapphire (#005). The result is Kate’s now famous mesmerising gaze. Mimic Kate’s look or mix things up, the good news is that all shades are combinable, so you’re sure to have a fail proof winning look no matter which shade you choose!
For the very first time, Kate Moss brings you her crown jewels of eye colour with the new Idol Eyes Collection by Kate. Get the London look.
FACT SHEET
RIMMEL IDOL EYES COLLECTION BY KATE
Rimmel introduces Idol Eyes, the first eye collection created by Kate Moss. Inspired by dazzling rocks, the rock ‘n’ roll palette of precious gem tones lets you create iconic eye-looks at a legendary value.
Kate Mascara
- Four must-have gem tones designed by Kate: #004 Eye Rock Jet Black; #005 Eye Rock Sapphire; #006 Eye Rock Amethyst; #007 Eye Rock Emerald.
- The broken heart-shaped brush twists and curves to hug the lash-line: the thin tip grabs hard-to-reach inner lashes, while the amplified base pulses lashes with dramatic volume and curve.
- Lashes are plumped and lifted in one clean stroke. No clumps!
- Presented in a beautiful, luxe-looking silver metallised bottle emblazoned with Kate’s signature and heart motif in red.
- Recommended retail price: <price>
Kate Shadow Sticks
- Four intense, shimmering shades designed by Kate: #100 Rose Gold; #101 Deep Amethyst; #102 Electric Sapphire; #103 Pure Turquoise.
- With one stroke, the super-sized precision-tip pencils deliver high-impact colour with a luminous finish.
- The smooth, creamy formula applies and blends effortlessly without scratching or dragging.
- The crease-free colour is waterproof and smudge-proof
- Up to 24 hour wear
- The special-edition packs feature Kate’s signature in silver on the barrel of the pencil.
- Recommended retail price: <price>
Gel Liner By Kate
- A rich, dark green shade with a sparkling jewel-like effect, created by Kate: #005 Emerald Green.
- The new quick-drying, high-impact colour gel formula is waterproof with 24 hour wear – it won’t flake, smudge, smear or run.
- The professional brush makes it easy to draw thin or thick lines, from inner to outer corner, with complete control in just one stroke.
- The gel liner is presented in a special-edition glass jar featuring Kate’s signature in silver on the black cap.
- Recommended retail price: 45 aed
Collection On-Counter: January
