Olay Campaign Encourages Women to Embrace their Best Beautiful
Olay Campaign Encourages Women to Embrace their Best Beautiful
NEW YORK – October, 2014 – Olay unveils its newest global advertising campaign, the first of a series starring Olay Global Brand Ambassador, actress Katie Holmes. In partnership with Saatchi & Saatchi New York, the new Your Best Beautiful creative features Regenerist and other Olay products, as Holmes encourages women around the world to never settle and be their best beautiful – in their lives and their skincare.
“We’re thrilled to have Katie Holmes help us inspire women to realize their best beautiful in the new creative,” says Leigh Radford, Vice President Global Skincare and Olay Franchise Leader. “Katie – a confident, modern woman – represents Olay and the voice of women worldwide who never settle in skincare.”
Directed by American film director Bennett Miller (Moneyball, Capote, and the highly anticipated Foxcatcher), the advertising features Holmes’ personal reflections, calling upon women to embrace what makes them uniquely beautiful and live up to the woman they see in the mirror. “Being your best beautiful, that’s what Never Settle means,” says Holmes.
Acclaimed fashion and celebrity photographer Tom Munro captured the print creative, showcasing Holmes in a succession of intriguing still photos focusing on her inner confidence and beautiful, radiant skin.
The Your Best Beautiful campaign starring Katie Holmes will roll out across multiple channels including social and digital media, print, television and in-store displays beginning in mid-October, 2014 in North America and Europe and January in Asia.
