Beauty and Fashion Dubai

Latest launches from the Beauty and Fashion World

NEW Revlon Mascara Collection

Hello Everyone 🙂

On 8th March 2016, I visited Hilton at the JBR for the launch of the revolutionary Mascaras by Revlon.

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This may be the first time a brand has launched 5 wild,bold and beautiful range of mascaras at one go.  Each mascara is  personalized for the kinda look you desire..

There is one for achieving thick lashes,one for long lashes, one for more volume, one for achieving a dramatic look and the ultimate one for all….

Revlon’s makeup artist  briefed us about all the 5 launches and helped us understand different styles and techniques to get 100% coverage.

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All the 5 mascaras are given 5 different colors. Mine was the color pink, for more volume 🙂

All of these 5 mascara’s have different style of brushes to help us cover the entire lash without any hassle.

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More from the Brand

Life is complicated, relationships are complicated….but choosing the perfect mascara should not be.

Revlon is simplifying the way consumers choose mascara with a new portfolio of mascaras created specifically to match the top lash benefits she desires. The NEW Revlon Mascara Collection provides the looks she wants, without the confusing product names and claims. With a clear segmentation by benefit, and product names that speak directly to the lash look, these new mascaras take the ‘it’s complicated’ out of mascara shopping.

Revlon has created 5 NEW unique mascara and brush combinations to meet her needs of Volume, Length, Definition and Volume & Length. Additionally, results showed that women are layering different mascaras to satisfy multiple lash benefits, leading to the creation of the NEW Ultimate All-in-One™ Mascara. As the new ‘holy grail’ of mascaras, this All-in-One mascara features all 5 lash transforming benefits, allowing consumers to achieve Volume, Length, Definition, Lift, and Intense Color all at once.

Whether you desire a single lash benefit, or lust for the one that does it all, Revlon’s new Mascara Collection has your perfect lash match.

THE REVLON MASCARA COLLECTION

Group packshot_ Madonna_ mascara_AED 60

NEW REVLON ULTIMATE ALL-IN-ONEâ„¢ MASCARA

Pack Shot_ Mascara Range_ Ultimate All-in-One Mascara_ White Background_ AED60

The ultimate mascara for 5 Lash Transforming Benefits!

Formula & Application

  • New high impact formula delivers the ultimate 5 Lash Transforming Benefits that consumers desire in 1 mascara:
    • Volume
    • Length
    • Definition
    • Lift
    • Intense Color*
  • New Revlon Power Mini Brushâ„¢:
    • Hollow core designed to deposit formula for mega lash impact
    • Unique mini-oval shade for easy application and to reach every lash
  • Available in Blackest Black, Black, and Blackened Brown

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NEW REVLON ULTRA VOLUMEâ„¢ MASCARA

Pack Shot_ Mascara Range_ Ultra Volume_ Mascara_ White Background_ AED60

For massive, volumized lashes like never before!

Formula & Application

  • Conditioning, clump-free formula plumps lashes for intense volume
  • 94% of women saw thicker, fuller lashes*
  • New Revlon Lash Plumping Brushâ„¢ combs through lashes for clump-free volume
    • Triple Grooves within brush hold mascara formula for maximum lash volume
    • Short & long bristles comb every lash to eliminate clumps
  • Available in Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown

NEW REVLON SUPER LENGTHâ„¢ MASCARA

Pack Shot_ Mascara Range_ Super Length Mascara_ White Background_ AED 60

For long, lush lashes you’ll fall in love with!  

Formula & Application

  • Luscious, lengthening formula glides on easily and builds quickly for a beautiful, extended lash look
  • 90% of women saw long, lush lashes*
  • New Revlon Lash Stretch Brushâ„¢ coats even the littlest lashes with super length
    • Tapered brush tip allows for coating even the smallest lashes
    • Long side bristles designed to deliver plush length
  • Available in Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown

NEW REVLON VOLUME+LENGTH MAGNIFIEDâ„¢ MASCARA

Pack Shot_ Mascara Range_ Volume + Length Magnified Mascara_ White Background_ AED60

For mega volume and length that attract from a far!

Formula & Application

  • High-shine black fiber formula provides amplified volume and length
  • 98% of women experienced rich, intense lashes*
  • New Revlon Magnifying Lash Brushâ„¢ delivers gorgeously long and full lashes
    • Unique square brush designed to anchor formula to lashes for intense volume + length
  • Available in Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown

NEW REVLON DRAMATIC DEFINITIONâ„¢ MASCARA

Pack Shot_ Mascara Range_ Dramatic Definition Mascara_ White Background_ AED 60

For bold, clump-free lashes that entice!

Formula & Application

  • Smooth, flexible formula coats lashes for clump-free separation
  • 92% of women saw clump-free lashes*
  • New Revlon Lash Separator Brushâ„¢ coats and separates each lash for dramatic, bold definition
    • Tiered bristles define and separate every lash
  • Available in Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown

MSRP: AED 60

AVAILABILITY:  UAE: Lifestyle, Max, Boots, Carrefour, Lulu, HyperPanda, Spinneys, Géant

KSA: Lifestyle, Max, Boots, Whites, Al Misbah

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