NARS Cosmetics launches in Middle East October 2014
DUBAI, JUNE 9, 2014 – NARS Cosmetics today announced its launch in the Middle East this October. The brand, known for inspiring self-expression, creativity, artistry and bringing high-fashion, high-style and forward thinking to beauty, will open two doors in partnership with Sephora at The Dubai Mall and Mall of the Emirates.
NARS Cosmetics encapsulates Founder & Creative Director François Nars’ philosophy of beauty, empowerment and creative experimentation. A visionary in the world of makeup artistry and photography, Nars remains at the forefront of the brand’s sleek packaging, ground-breaking formulas, and bold shades. His originality in color and design, and spirited celebration of authentic faces has made him an innovator in the beauty world.
NARS is sophisticated, witty and effortlessly seductive, embracing individuality and provides a spectrum of color cosmetics with an innovative skincare range, NARSskin. Bold and audacious, NARS makes its own rules and boldly goes where no other makeup brands have gone before; truly the lifestyle beauty brand for the modern independent woman.
“This is such an exciting time for NARS and we are pleased to further expand our long-standing partnership with Sephora to the Middle East,” said Louis Desazars, CEO of NARS Cosmetics. “We have received a lot of demand for the brand from consumers in the region and now we will be able to provide them the opportunity to experience its range of rich colors, luxurious textures, and innovative products.”
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