Master the art of Lip Colouring with Max Factor
Introducing a new way of dressing your lips in on-trend shades this spring seasonDubai, United Arab Emirates, 2014: – Play and create stunning, stand-out lip looks this season as Max Factor pushes the boundaries of creative lip colouring with new Colour Elixir Giant Pen Stick– a range of giant lip pencils featuring a pigment-rich colour palette for impact, and a precision sculpted tip for true definition.
Launching in 10 super-rich shades in UAE and 12 super-rich shades in KSA, it’s time to unleash your inner-artist to create your boldest glamour statement yet. The easy application of a lipstick bullet tip combined with the convenience of a pencil in a jumbo design; means Colour Elixir Giant Pen Stick is your perfect lip painting tool. The ultra-pigmented formula delivers strong colour, a sculpted tip ensures a precise result whilst the smooth texture means colour glides on effortlessly without bleeding. It’s easy – simply play, experiment, and show off your signature style. You are the artist.
For those artists looking for a strong, femme fatale look, try rocking a classic red lip look with Giant Pen Stick in Passionate Red; use it as an all-over block colour; applying one coat then play and layer it up for high-impact glamour. Max Factor Regional make-up artist, Samira Olfat comments, “This intense shade of red makes a bold colour statement and features a hidden undercurrent of silver to give it a slightly metallic sheen.”
“It’s not matte, it’s not cream, it’s not balm, it’s not gloss – it has a modern and very wearable texture that is weightless, with rich pigmentation that delivers colours that pop on your lips. The result is a mouth watering lustre that is unique in texture and finish,” says Samira Olfat.
Max Factor Colour Elixir Giant Pen Stick are available with a supporting sharpener in stores from August 2014. Price: AED 42 and in KSA SR 42
