INTRODUCING COLOR WOW ROOT COVER UP
#1 root cover up, winner of over 30 major beauty awards
“The next hand-held device to change your life”
Ever since women have been colouring their hair, there has been one universal, inevitable, horrible downside to this otherwise beautiful process . . . dreaded roots. Despite many attempts to solve the root problem, there has been no success. Time after time, consumers’ desperation has been met with disappointment. Until now….
Introducing Color Wow Root Cover Up, a game-changing formula that instantly and seamlessly covers grey roots. And it can cover dark re-growth, without peroxide. Fast and easy to use with no mess, the oil-based, non-waxy mineral powder formula binds to hair for temporary root coverage that lasts until shampooed out. It’s water-resistant to withstand rain and perspiration – you can even swim with it.
Available in seven versatile shades, Root Cover Up is packed with pigment to ensure seamless blending with hair’s varied tones and reflective particles for dimensional shine. Extremely portable and easy to use, it’s ideal for travel and last minute, on-the-go fixes. And because it is free of dyes, Root Cover Up is every pregnant woman’s solution to the dilemma of avoiding hair color during pregnancy.
Color WOW products are currently available from House of Fraser, Jetset, Marquee, Sisters Beauty Lounge, Hairworks and The Loft Fifth Avenue. Root Cover Up is priced at 210 AED. For more information please visit www.colorwowhair.com
