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GUERLAIN Orchidee Imperiale Cream and Fluid 2013

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Born of the research carried out by the Guerlain Orchidarium and the latest discoveries in cellular bioenergetics, the third-generation Orchidée Impériale, activated by Gold Orchid Technology, reveals to the skin – more than ever before – the secrets of extraordinary longevity.

The choice of a rare raw ingredient that defies time, scientific excellence, human adventure and shared passions: Guerlain’s entire philosophy underpins the extraordinary Orchidée Impériale saga. However, there is another field of expertise in which the French house has always excelled: the creation of formulas whose highly sophisticated sensory feel optimises and enhances the skincare’s intrinsic properties.

Orchidée Impériale is now interpreting this perfect alchemy in three variations based on extraordinary age-defying performance: three exquisite, appealing textures created for all women, to meet any expectations at any latitude.

Following on from the Cream, the firstborn in the line and the universal star with its fine, silky smooth texture, two new textures, the ultra-light, satin-soft Fluid and nourishing, generous Rich Cream, have been meticulously formulated to provide a tailor-made solution to every expectation.

At any time or age in her life, every woman can therefore confidently have “her” Orchidée Impériale cream. Even very young women (25 years old*), an increasing number of whom are looking for global skincare to combat the first signs of ageing, will benefit from a tailor-made texture enriched with Gold Orchid Technology’s extraordinary age-defying performance.

*LVMH Perfumes and Cosmetics Research Centre study, August 2010

2013_OI_GOLD ORCHID_1(0360)THE ORCHID, AN ETERNAL SOURCE OF INSPIRATION

The most numerous, the epiphytes, live on the canopy, anchoring their roots into the surface of trees, while others, the lithophytes, prefer to attach themselves to rocks; some have single flowers, others blossom in clusters; “butterflies” or diamond-shaped, short, round, elongated or slender, their petals offer a wonderful and fascinating variety of shapes and colours. As numerous and varied as orchids may be – over 30,000 species have been listed to date – they all have a unique and specific feature in common: their astounding longevity.

In the same way, the Guerlain formulators have chosen to enrich the age-defying performance common to all Orchidée Impériale skincare products with varied textures that satisfy every expectation. Gold Orchid Technology, an exclusive feature of the line, is now concentrated in a variety of textures derived from the original star product, which was the first to allow its devotees to be complimented on the beauty of their skin: Orchidée Impériale Cream. It instantly won women over with its incredibly silky smooth, melt-away texture, impeccable satiny finish, speed of application, and the immediate and lasting comfort that it provides with repeated applications.

Based on this formula, two new types of emulsion, the Fluid and Rich Cream, now offer a new way to experience the exceptional revitalising dynamic of Gold Orchid Technology. Each distinctive texture boasts the luxury of unprecedented sensations that enhance and optimise the skincare results while providing a feeling of well-being and self-confidence. So wherever you are, at any time or age, your skin is completely revitalised, rehydrated, even and nourished, allowing it to display the same clear, smooth and supple glow.

2013_OI_3 TEXTURES AMBIANCE SUR CALQUESORCHIDÉE IMPÉRIALE THE FLUID

Light and silky. More freshness, hydration and radiance. 

Humidity, warmth; certain skin types shun any sensation likely to weigh them down and dull their glow. Guerlain set itself the challenge of delivering all of Gold Orchid Technology’s power of longevity in a light and invisible, ultra-fresh texture that refines the skin’s surface and brightens the complexion day after day.

Exquisite freshness

Rarely has such age-defying force played it so cool. Subtly seductive, this skincare appears ultra-light, yet delivers ultra-effective action, its fresh and silky fluid texture instantly quenching the skin’s thirst.

Invisible and imperceptible

On the fingers and on the skin. It offers an astonishing sensation from the moment of application: the fluid glides over the skin, as light as a feather, as gentle as the lightest emulsion, as evanescent as a toner. Quickly applied and absorbed, it vanishes in an instant, invisible and impalpable.

Retexturising and refining

However, a specific mesh of gelling agents goes to work, like an ultra-fine retexturising film on the skin’s surface, continuous and persistent, filling in any unevenness and protecting it against external aggressors. In addition to Gold Orchid Technology, the exfoliating and regenerating properties of a lemon extract* help to smooth and restore the finesse of the skin’s texture with repeated applications, enhancing the radiance of the complexion.

*In vitro tests on ingredients

ORCHIDÉE IMPÉRIALE THE RICH CREAM

Generous and melt-away. More density, nutrition and suppleness.

Over time, the loss of skin lipids is normal. However, depending on circumstances, skin that is fine or weakened by harsh climate factors becomes particularly dry. It needs a nourishing boost to restore its comfort, suppleness and elasticity. The Guerlain formulators have successfully incorporated Gold Orchid Technology’s powers of longevity into a texture that is rich yet discreet, ultra-nourishing yet melt-away, generous yet so silky smooth that it becomes impalpable.

Rich yet discreet

The rich cream distinguishes itself from the moment it is picked up on the fingers. On the warmth of the skin, its dense and generous consistency softens and glides over the skin with astonishing smoothness, a foretaste for the user of the silky comfort that it will provide. Its secret? Evanescent lipids that create a fine, even surface film that is immediately invisible and free from unflattering shine. This “rich yet discreet finish” is a real technological feat from Guerlain, remarkable progress in the world of nutritional cosmetics.

2013_OI_POT+GOUTTE(0666-0499)_FD NOIRUltra-nourishing with an immediate plumping effect

A trio of wonderfully emollient and nourishing plant ingredients looks to reinforce the quality of the intercellular cement, soften and protect the skin:

–          Rice Wax, rich in fatty acids, to nourish and revitalise skin lacking in nutrients;

–          Orchid Oil, produced from a black orchid, to soften the tissue and recreate a protective film on the skin’s surface;

–          Orchid Butter, a subtle and intensely nourishing blend of an extract of orchid flowers and natural lipids, helps to reconstruct the intercellular cement and make up for deficiencies in dry skin.

ORCHIDÉE IMPÉRIALE

THREE SUBLIME TEXTURES, EXTRAORDINARY AGE-DEFYING PERFORMANCE

For Orchidée Impériale, Guerlain has developed an unprecedented skin vitality index based on an observation made by a dermatologist on 216 women, aged between 20 and 60 years old. This index combines the criteria that reflect the skin’s appearance of youthfulness and vitality (firmness, density, radiance, evenness of the complexion, appearance of wrinkles and fine lines and skin elasticity).

An index value was measured and attributed to each age range in order to assess the increase in vitality obtained by applying Orchidée Impériale Cream.

Throughout the clinical test, a constant and remarkable improvement in the index was measured by the dermatologist and observed in 100% of women after one month’s application*. When a woman improves her “vitality index”, her skin recovers the vitality of skin that looks 10 years younger after two months’ treatment*.

firmness + 34%

density + 38%

radiance + 55 %

wrinkles + 28%

fine lines + 44%

evenness + 49%

elasticity + 44%

=> skin vitality index

=> visible gain for the skin: ten years’ vitality*

Global age-defying efficacy clinically observed and measured by a dermatologist**

firmness + 34%

density + 38%

radiance + 55 %

wrinkles + 28%

fine lines + 44%

evenness + 49%

elasticity + 44%

*Average gain – Clinical evaluation by a dermatologist performed on a sample of 41 women, results after eight weeks’ twice-daily application

**Clinical evaluation by a dermatologist performed on a sample of 41 women, results after eight weeks’ twice-daily application

ORCHIDÉE IMPÉRIALE

THREE SUBLIME TEXTURES, EXTRAORDINARY AGE-DEFYING PERFORMANCE

ORCHIDÉE IMPÉRIALE THE FLUID. After a deliciously thirst-quenching feeling of freshness and a luminous smoothing action, the skin is incredibly supple, moisturised and comfortable. Day after day, it displays the luminosity, evenness, firmness and flawless finish of skin at the peak of its radiance and vitality.

Clinical tests prove it:

2 hours after application:

–          exceptional hydration: +95%*

In one month:

–          refined skin texture: +20%**

Universally acclaimed by women***:

On application:

–          an immediate feeling of freshness for 84% of women

2 weeks later:

–          refined skin texture for 76% of women

In one month:

–          a lastingly fresh complexion for 90% of women

–          tightened pores for 71% of women

ORCHIDÉE IMPÉRIALE THE RICH CREAM. Wrapped in immediate and lasting comfort and intensely nourished, the skin recovers its density, firmness and elasticity. Feelings of discomfort and tightness are reduced. Wrinkles and fine lines fade away. Smoother and plumper, the face attracts the light and glows with youth.

Clinical tests prove it****:

In 1 month:

–          ultimate nutrition: +72%

–          a record reduction in skin dryness: -74%

–          an increase in skin firmness: +36%

–          an increase in skin density: +34%

Universally acclaimed by women **:

On application:

–          nourished and hydrated skin for 97% of women

–          intense comfort for 90% of women

After 1 month:

–          nourished and more elastic skin for 100% of women

–          denser skin for 90% of women

–          lastingly comfortable skin for 93% of women

*Instrumental test carried out on 10 subjects, results 2 hours after application

**Clinical evaluation by a dermatologist, carried out on 31 women, results after 4 weeks’ twice-daily application

***Satisfaction test carried out on 31 women, results immediately after application and after 2 and 4 weeks’ twice-daily application

**** Clinical evaluation by a dermatologist, carried out on 30 women, results after 4 weeks’ twice-daily application

***** Satisfaction test carried out on 30 women, results immediately after application and after 4 weeks’ twice-daily application

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