Beauty and Fashion Dubai

[Dubai, February 2015] Defined by her powerful femininity, the iconic Gucci woman represents the glamour and beauty of the Fashion House. Under the creative direction of Frida Giannini, the Gucci woman has evolved with a modern edge, into an icon who is strong, daring and seductive. Embracing every element of her look to the finest detail, Giannini has created a world of fashion, accessories and scent. Completing her aesthetic is Giannini’s long-held vision of a Gucci Cosmetics collection. An essential component of her look, make up underscores her many facets, ruled by her confidence and sensuality. Gucci cosmetics collection is available at the Paris Gallery store in The Dubai Mall.

THE INSPIRATION

With Cosmetics, Giannini has given the Gucci woman the ultimate accessory. The Cosmetics collection is a symphony of quintessential Gucci heritage and sophisticated technology. Exclusive products deliver the ideal technical performance. An iconic Gucci palette of colors is packaged with the renowned signature motifs of the House. The essential debut lineup includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail together with luxurious brushes and special preparation products for skin. The launch of Gucci Cosmetics also heralds an exclusive role for Giannini as the only woman at the helm of a fashion brand overseeing a makeup collection.

“For me, beauty and fashion are always connected. One doesn’t exist without the other. Make up is a key element of the Gucci runway show — it helps communicate the essence of the Gucci woman. Eyes, skin, lips — they’re like accessories, all working together to create an unmistakable look,” said Frida Giannini.

Harnessing Gucci’s nearly 100 years of history, Giannini invigorates the Fashion House’s codes by infusing them with modernity into new designs. The same rich history, which powers the high-octane glamour of Giannini’s runway collections, is the inspiration for Gucci Cosmetics.

At the beginning of the Gucci Cosmetics four-year journey, Giannini delved into the Gucci archives to study materials and colors, together with images of women who have worn Gucci over the years. She focused on shades that regularly appeared in fabrics and leathers of the ready to wear and accessory collections. Called the Iconic Six – gold, black, red, ottanio, bronze and copper – are the colors that anchor the collection’s palette. They are joined with a kaleidoscope of contemporary hues lifted directly from Gucci’s fabric boards. Honing the right tonality was crucial.

THE COSMETICS ARTISTIC DIRECTOR: PAT McGRATH

Giannini’s vision for Gucci Cosmetics was flawlessly co-engineered by renowned makeup artist, Pat McGrath. McGrath’s innate understanding of the Gucci look is curated from over a decade directing the House runway show make up. Appointed as the Cosmetics artistic director, McGrath ensured products met her precise professional standards, with textures and finishes crafted by experts using rich, state of the art formulas, striking pigments and professional tools.

“Frida’s vision was clear, she looked for a collection designed to belong in a makeup artist’s kit but also to be a woman’s trusted beauty product. We spent a long time perfecting a precise balance of technology and finishes, which are unique and unmistakably Gucci. They are so professional that they can be used in backstage or when a woman effortlessly applies them at home,” said Pat McGrath.

THE FACE

Embodying the distinct style of a modern iconic Gucci woman is Charlotte Casiraghi, the face of Gucci Cosmetics. Miss Casiraghi represents a modern Gucci woman as a producer, writer and accomplished equestrian. Aside from her striking beauty, she is sophisticated, successful and iconic. A natural choice for her role as the face of the collection.

***END***

Also follow Beauty and Fashion Dubai Blog on:

https://www.instagram.com/beautyandfashiondubai/

Tweets by TrendsDubai

https://www.facebook.com/beautyandfashiondubai