Bioderma-MICELLAR WATER CELEBRATES ITS 20 YEARS!
It’s the star of the bathrooms, the favorite on podiums and stages, the one that all tourists consistently bring back from their trips from France…
The one that follows top models and make-up artists throughout fashion week in Paris, New York or Milan… The one that makes it possible to endure frequent make-up sessions without irritating the skin! And lastly, the one that won over dermatologists as soon as it was launched…
1991, BIODERMA REINVENTS COLD WATER
WHAT IS MICELLAR WATER?
Micellar water is an aqueous solution highly concentrated in mild, non-ionic cleansing agents called micelles. Micelles are hygiene prodigies resembling ultra-fine, invisible microspheres that can remain indefinitely suspended in water. Thanks to them, micellar water combines the freshness of water with the technical properties of oil.
THE SECRET OF MICELLES
VERY SPECIAL CLEANSING AGENTS
The distinguishing feature of micelles is that they have two parts:
- A hydrophilic part that likes water
- A hydrophobic part that attracts oils and is incompatible with water.
This fatty acid ester has the same structure as the phospholipids present in the skin, making it perfectly compatible with it.
This double affinity enables micelles to attract impurities and bind them to the cotton. There is no need to rinse; the micelles adhere naturally to the cotton.
THE FIRST MICELLAR WATER IS STILL N°1* CONCEPT*
BIODERMA, THE PRECURSOR AND INVENTOR OF THE MICELLAR WATER CONCEPT, FOUND THE IDEAL ALTERNATIVE TO THE CLASSIC, MAKE-UP REMOVING MILK + TONIC.
CONCEPT?
Eliminate all traces of make-up, sebum and impurities in a single step without scouring or damaging the skin. Combine the freshness of water and the cleansing capacity of oil.
WHEN TO USE?
First thing in the morning to refresh the skin in a safe and basic hygiene ritual. In the evening to remove make-up. One or two cotton pads are enough to perfectly cleanse the face without scouring, even the sensitive eye contour area.
FOR WHOM?
Sensitive and reactive skin that gets irritated by the simple rubbing of a cotton pad. But also oily skin, skin prone to redness and skin with pigmentation problems – now they each have their own BIODERMA micellar solution!
A GUIDE TO BIODERMA H2O
4 RANGES, 3 MICELLAR WATERS TO CLEANSE
AND REMOVE MAKE-UP IN A SINGLE STEP and 1 MICELLAR WATER FOR BABIES.
• Sensibio H20
FOR SENSITIVE SKIN
Formulated with cucumis sativus extract for soothing and decongestant action.
• Sébium H2O
FOR ACNE-PRONE SKIN
Our Fluidactiv® patent biologically limits the thickening of sebum; copper sulphate and zinc purify the skin.
• White Objective H2O
FOR PIGMENTED SKIN
The patent W.O. works on the main mechanisms that cause skin pigmentation.
The original nature of this multi-target attack ensures optimum lightening and preventive performance.
• ABCDerm H2O
FOR BABIES
A high-tolerance formula with a limited number of ingredients, adapted to babies’ fragile skin, complian with the range’s dermatologic safety standards.
