Bath & Body Works’ Iconic Signature Fragrance Collection getting a makeover Inside Out!
THE WORLD’S BEST FRAGRANCE COLLECTION JUST GOT BETTER! THE ALL NEW SIGNATURE FRAGRANCE COLLECTION Re-launched October 2013
Available in 23 of the best-selling men’s and women’s fragrances, the All NEW Signature Collection delivers the best fine fragrance experience anywhere.
“What defines this brand is a singular focus on fragrance,” said Bath & Body Works President of Brand Development and Merchandising Camille McDonald. “The emotion of fragrance and its power to affect a moment, a mood, or a memory…the fashion of fragrance and how it can complete your look…and the dance of fragrance as it changes on her skin.”
The re-launch of the Signature Fragrance Collection celebrates the story in every scent – told in new, modern bottles and labels – and reflects the high quality and unmatched value of the fragrances. Working with the best-in-class global perfumers, the Signature Fragrance Collection offers every customer the opportunity to experience world-class fragrances – from ingredients to facets to custom-designed packaging.
The unique body lotion is also getting an upgrade. The brand new Shea & Vitamin E Body Lotion formula now features three times more Shea Butter, delivering 16 hours of continuous moisture, to leave skin ultra-soft and ready for all weathers!
Available now at Bath & Body Works.
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