All day protection and fragrance for the Hair from Herra Protect Hair Perfume
Dubai, UAE; December 08, 2013: Hair care will never be the same again as Beauty Solutions brings to the Middle East an innovative niche concept to the hair industry – Herra Protect Hair Perfume. The special unveiling of the breakthrough hair protection product was witnessed at an exclusive event held recently at One & Only Royal Mirage Dubai, which was attended by the UK Founder of Herra Hair Care, James Davis.
Did you know your hair is most susceptible to damage from every day odours and free radicals between the hours of 9am – 5pm? Shortly after leaving your home in the morning the hair shaft opens and is attacked from every day damages. These damages include pollution, food odours, smoke, air conditioning, heating, sweat and UV.
What are you currently using on your hair that offers daily weightless protection during these hours?
Herra Protect Hair Perfume is a brand new weightless hair treatment that protects and hydrates the hair whilst the captivating fragrance works in harmony with your own perfume. Inspired by Hera, the Greek Goddess of women renowned for her beauty and fragrance, Herra Protect Hair Perfume evokes the same irresistible allure and luxury.
Herra Protect Hair Perfume was created with the joint expertise of London’s finest hair talents and brand founder, James Davis; a fragrance house expert and an endorsement from a leading trichologist. For the first time, hair can be protected, refreshed and hydrated several times throughout the day without weighing it down and is suitable for all hair types.
Ideal for use in the salon, at home, work, gym, socialising, or simply laying in the sun, Herra Protect Hair Perfume shields the hair against every day stresses both protecting and saving precious time, complimenting any other product range making it the perfect finishing product. It helps increase the longevity of the blowdry, assists in reducing colour fade whilst dispersing the aroma of chemical/keratin treatments, infusing the hair with a long lasting fragrance everyone will love. The product’s protective components include sunflower extract, which helps provide UV protection and assists in reducing hair colour fade, and olive fruit extract, rich in antioxidants that help protect against pollution and free radicals. These makes Herra Protect Hair Perfume the most suitable hair care regime for women in the Middle East due to the region’s harsh weather conditions, and other environmental aggressors, like sun, heat and dust, as well as the use of air conditioning which strips hair of its natural oil.
Herra Protect Hair Perfume made its American debut during the New York Fashion Week S/S14, wherein celebrity socialite Paris Hilton became a fan of the product.
The wonder product has also received celebrity endorsements on Twitter and had the UK’s leading hairdressers endorsing it too, as well as being shortlisted for the KMS Your Hair Awards Awards ‘Can’t Live Without’ product of 2013 nominated for 4 categories in the 2013 Beauty 2.0 Awards! The first Annual InnoCos 2.0 International Awards for Beauty Brands – celebrating innovation in Digital Marketing. Best Twitter | Best Pinterest | Best Website | Best Beauty Brand Online.
Herra Protect Hair Perfume, offered at a suggested retail price of AED 185, is currently available in the UAE at Harvey Nichols, Bloomingdales and Tejuri.com.
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