Loewe launches the Cruz bag, created in collaboration with Penélope and Mónica Cruz
Loewe’s new Cruz bag takes its name from the women who designed it: the internationally acclaimed actresses Penélope Cruz, who is also Loewe’s brand ambassador, and her sister Mónica Cruz.
Following an informal get-together with Loewe’s creative team, the sisters decided to take the brand’s signature Amazona bag as the starting point of their creative process. They played with its proportions, making it taller and slimmer, with the intention of creating a functional, sporty bag, full of useful details such a big, easy-access pocket on the outside and a soft shoulder strap. They specified grained calf as the material to give the bag a light, youthful appeal, and chose a polka-dot print to finish.
‘We wanted to do something special but also practical,’ says Penélope. ‘And we wanted the design to have an unmistakable Spanish element, which is why we chose the polka dot.’
‘We wanted a bag that would be useful for women who need to carry many things and have them all to hand at the same time,’ says Mónica. ‘That’s why we included pockets on the outside.’
On the subject of their collaboration, Penélope says working with her sister was easy because ‘we usually like the same things’. ‘Working with my sister is very easy,’ agrees Mónica. ‘It is such a special relationship, and we are so in sync that sometimes we can communicate with just a look.’
Available in three sizes, the Loewe Cruz bag comes in a choice of colours: black, brown, blue and purple. The Cruz collection also includes coin purses and large zip wallets, and will be available in Loewe stores worldwide from 1 November 2013.
