Beauty and Fashion Dubai

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Cristiano Ronaldo Releases New Behind The Scenes Video

Own label of luxury formal footwear, hand crafted in Portugal, adds to his growing CR7 brand and is now available globally.

Last month Cristiano Ronaldo officially launched his CR7 Footwear brand, featuring a range of smart shoes which are now globally available. To celebrate the launch, he released a video showcasing his footwork skills from off the pitch!
The video features Ronaldo dancing in a variety of pieces from the collection. Music and dance are passions of his and the video showcases the playful side to his personality.

Today, Ronaldo is releasing the official behind the scenes from the shoot, showing more of his fancy footwork and giving an exclusive glimpse on set. Please find a link to the video below in case it is of interest for your online channels.

Internationally celebrated sportsman and style icon Cristiano Ronaldo has advanced his growing luxury fashion and lifestyle brand by launching a high-end yet accessible formal footwear collection. CR7 Footwear delivers an extensive range of styles and features Cristiano Ronaldo’s love of premium quality, superior craftsmanship and modern yet classic style at the heart of the brand. Hand-crafted in Portugal by highly experienced footwear artisans, each CR7 Footwear piece enables the style-conscious to truly step into CR7’s shoes.

Cristiano Ronaldo has worked with footwear experts Portugal Footwear, who have over 40 years’ experience in creating premium quality footwear products, to bring his vision to life and create a collection delivering a variety of designs which are unified by a superior fit and sophisticated style. The CR7 Footwear collection is executed in premium leather and the finest superior quality Portuguese materials.

Ronaldo says, “Launching my own smart footwear collection is a dream come true. I’m very proud that our CR7 Footwear collection uses only the finest locally sourced materials with designs hand-crafted in Portugal by a team of truly talented craftsmen. It was amazing to see the level of detail and dedication that goes into each and every pair made and to be part of the entire process, from our first ideas to now releasing the final product. My feet are my working tool, therefore I only wear the best. I want to share that opportunity with others- I want them to shine in my shoes!”

The collection is divided into Luxury, Premium and Basic collections for both men and boys with varied and unique styles including colored desert boots, trendy loafers, hand-sewn moccasins, urban oxford shoes, real blake stitched classic derby shoes and authentic Goodyear welted styles.

Saraiva Gonçalves, of Portugal Footwear says, “Ronaldo is a true icon on and off the pitch, both in Portugal and around the world. We are delighted to partner with him to launch this remarkable brand which fuses style with quality and features Ronaldo’s magic touch. It was a real pleasure to see Ronaldo’s passion and commitment during the design and development process and we are thrilled to finally reveal the collection to the world.

The CR7 Footwear collection by Cristiano Ronaldo is available at carefully selected retailers, e-tailers and at www.cr7footwear.com.

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